Iacocca mentions in the book the The Deuce was not happy about the Chrysler presidency. His thoughts were most people retire and hang out on a golf course, never to be heard from again. Iacocca was motivated, Ford was paying him a lot of money to go to work to kick their ass.
If anyone has any interest in the glory days of the auto industry, I’d recommend reading his books. While not an auto executive, Jim Wangers had a huge influence on the auto industry as well. His book describes his efforts to market the auto industry. Bob Lutz, John Delorean, Dale Smith, the list goes on.
Audiobook on MP3 CD. MP3 CD - Needs a CD Player with MP3 Playback capacity (Most new players do), Disc drive on a computer, or DVD player. In great playing condition.
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Glory Days: When Horsepower and Passion Ruled Detroit
https://a.co/d/e1ovmeQ
Iacocca: An Autobiography
https://a.co/d/gIf7skO
Racing To The Past: Oldsmobile and Its Demise
https://a.co/d/094Qr05