Not sure what I'd ream someone about. Unless it was calling them Tow Hooks. I don't much give 2 ***** what GM calls them because they are NOT tow hooks. In the tow world noone would ever tow using those. In our world we'd call them what they are, they'd be used for recovery hence, Recovery Hooks.
I think she meant demeaning...
"Towing" is defined as "Towing is coupling two or more objects together so that they may be pulled by a designated power source or sources. The towing source may be a motorized land vehicle, vessel, animal, or human, and the load being anything that can be pulled."
So technically your "Recovery" operation is towing. They call them "Tow Hooks" because they are specifically meant for hooking that vehicle to another so that it can be pulled... which is the very definition of towing. "Recovery" requires that the vehicle be stuck or in an "other than normal situation" first, which is not the only designed use for those hooks.
So if you pull up to a vehicle that is just sitting on the road broken with hooks on the front, drop your ramp on the tow truck, hook up the winch and pull it up onto the ramp... you are towing the vehicle onto the ramp, not "recovering" it. If the vehicle is stuck down a ditch off the road and you did the same thing, you are towing AND recovering it. So either way, they are tow hooks and only in specific instances would they be recovery hooks.