2X BenBoone's suggestion. In MI during the winter -on a cold morning the choke plate should be fully closed after a prolonged shutdown. The plate should be in this position:
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After the engine has started, the choke heater coil will immediately begin opening the choke plate. Within 5 minutes or so, the choke plate should be fully vertical. Like this:
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If either position as shown above is not obtained, the engine will run poorly. No choke when cold is hard to start and warm up. Fully choked when warm starts easily but runs poorly until it is open (the choke is usually sticky and pops open all at once after driving awhile).
Sometimes it is just out of adjustment. Setting the choke is wicked easy. But if you haven't done it before, it should be done in small steps over the course of a few days.
Loosen the three screws indicated in the image below and adjust the choke by turning the black plastic coil cover. I don't always remember which way to turn it but you'll figure it out as soon as you move it.
If, on a cold morning, the choke is open (when it should be closed) - loosen the screws and rotate the coil cover so that the choke plate closed firmly. Rotate it back the other way and bring it to the closed position again. This time however, instead of bringing it over hard - rotate it gently until it just barely seats. Lock the position with the screws, start the truck and drive away normally.
The next cold morning (or after a couple of days), pop the air cleaner cover and check your work.
If the choke plate is closed when you do the initial check, it may be the case that it is not opening fully or quickly enough (or it is just sticking closed). The following adjustment is the opposite of above - i.e. it should be made on a warm day (or in a heated garage) after the engine has been drive and is all warmed up.
If the choke plate is found to be closed on a warm day - with a warm engine - just release the 3 screws and rotate the coil cover whichever way make the plate open. Do the initial setting as above. First bring the plate open firmly, back it fully closed and then bring it back to wide open again (but gently this time).
In my experience, a choke that does not open (or is stuck closed) makes the engine run worse than a choke that does not close at all.
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