7k for a decent paint job and some rust repair too is going to be the norm. It's a lot of labor and a lot of material to get the job done right. The cost of materials is through the roof lately, and don't forget they gotta make some money to pay the bills too. If there's no profit, there's no point in being in business.
And it doesn't matter what you can get a comparable truck for, because it doesn't change how much labor is involved. If paying someone else to do the work, you will never get the money back out of it, period. Heck, you often won't get your money back even if you do it yourself. But that's not the point in the hobby.
Something about bondo just REALLY REALLY gets under my skin. I've taken a intermediate share with cutting a ****** rusty floor out of a 84 k5 I had and welding it l back in, or even doing side body panel repairs, and I'll be the first to tell you it sucks. But the guys out there that take OEM panels, cut, fit, weld, and have no seam on it and it looks factory... Those guys are the real deal. Far beyond my capabilities. We can talk about engines, drivetrain, big axles, whatever, but that body **** is beyond my patience.
The bondo to me tells me you were too cheap or too lazy. It's like putting a veil over a cancer screening at the hospital, "just doesn't exist anymore"
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Those guys aren't as good as you think. Yeah, they are good.... but not that good. The guys you see taking their mocked up, metal finished project cars to shows, that's not the last step before prime and paint. There's a reason they DA the whole thing down to give it a uniform finish. They certainly won't spray a gloss clear on them or let you rub your hand down the sides.
They still have to seal them, skim coat the entire body with filler before blocking it, maybe do that one more time, then prime it, probably block it again, then seal it and then paint it.
Some amount of filler has to be applied, no way around it.