When we bought the truck I kind of pushed to customize it because, let's face it, they all looked like factory trucks so if you wanted to stand out you had to dress it up.
Now, don't misunderstand, I think a lot of the custom accessories look really good. Right now my pickup has running boards, mudflaps and aluminum aftermarket wheels on it that came off my old Suburban, and the 'burb had a push bar/brush guard on it that I thought looked really good.
But over time I came to realize that these trucks were somewhat custom right from the factory because there were no "packages', every piece was spec'd separately. And of course, over time an original factory truck started to become a unicorn for that same reason. Everybody wanted to make theirs stand out. So much like that mint Mickey Mantle rookie card, originals would be worthless if everybody's mom hadn't thrown out the shoebox full of baseball cards in the attic.
Obviously it's all personal preference, and I do agree that his grille looks better than a lot of custom jobs that I've seen.
My only observation here is that it's interesting that most people perceive these trucks as plain and simplistic. Not that they are a landmark art form, but I'm often impressed by the subtlety of styling that these trucks have. In fact, even though society has dubbed them "Squarebodys" GM referred to the style as their "Rounded Line" because of all the curves of the windows, windshield and body corners. If you look at the top of the bed corners and how they curve into the flat panels of the body sides you wouldn't consider it "square" at all.
Just sayin'.
